2010 Vancouver Winter Olympic Torch Relay is winding its way across Canada and coming to a community near you … In The News ...
November 27, 2009 — 2010 Vancouver Winter Olympic Torch Relay is winding its way across Canada and coming to a community near you …
Municipalities, like the Town of Markham, are busy preparing for the Vancouver 2010 Winter Olympic Torch Relay to arrive in their community, and EcoMedia has been called on to help promote Markham's Event, Thursday December 17th through a poster campaign using EcoMedia's SilverBox Public Space Recycling Units located on the streets in Markham. EcoMedia is assisting several Municipalities to promote their 2010 Vancouver Winter Olympic Torch Relay Celebration Events through local poster campaigns using SilverBox™ Public Space Recycling Units.
October 02, 2009 — Markham receives AMO's Peter J. Marshall Award using EcoMedia Portable Recycling Units
AMO award recognizes innovation in waste management
An Award-Winning Night ... Pat Vanini, Executive Director, Association of Municipalities of Ontario, presents the winning plaques to the Town of Markham and EcoMedia in Markham’s Council Chamber prior to the Council Meeting, on Tuesday September 29. In photo, from left to right: Erich Genseberger, CEO of EcoMedia; Ms. Vanini, AMO; Frank Scarpitti, Mayor of Markham; Peter Loukes, Director, Operations, Community & Fire Services Commission, Town of Markham; Claudia Marsales, Manager, Waste Management, Town of Markham; and Brenda Librecz, Commissioner of Community and Fire Services, Town of Markham.
Markham, Ontario – Pat Vanini, Executive Director of the Association of Municipalities of Ontario (AMO) presented Peter .J. Marshall Award Certificates of Merit on Tuesday evening to the Town of Markham and EcoMedia Direct Inc. for their commitment to 'zero waste' at public events and civic centre waste diversion.
"Markham has demonstrated real leadership in waste diversion," said Peter Hume, AMO President. "In addition to prudent public policies, every town staff member is doing their part by setting a persuasive example."
The AMO in an earlier release remarked that Markham is, "committed to improving on an impressive 73 per cent residential waste diversion rate. In collaboration with its public space recycling contractor, EcoMedia, they set out to significantly improve waste diversion at public events and inside its civic centre. "Markham's 'zero waste' policy for public events prohibits all polystyrene products and plastic utensils and requires that ‘Recycle on the Go’ portable recycling units are available at community celebrations. Inside the civic centre, staff are recycling and using greener choices to send 95 per cent less trash to landfills reduce housekeeping costs.
The Peter J. Marshall Award was accepted by Markham Mayor Frank Scarpitti, Council members and Erich Genseberger, CEO of EcoMedia on September 29 at a Town of Markham Council Meeting.
We’re Number One ... Town of Markham and EcoMedia celebrate winning the Peter J. Marshall Award. Markham now boasts a waste diversion rate of over 73 per cent, the highest waste diversion rate of any urban municipality in Canada. In the photo, from left to right (signalling Number 1) in the front row are: Kimberly Dunsmoor, Markham Waste Management; Brenda Librecz, Commissioner of Community and Fire Services, Town of Markham; Leigh Fitzgerald, Markham Waste Management; Peter Loukes, Director, Operations, Community & Fire Services Commission, Town of Markham; Erich Genseberger, (holding plaque) CEO, EcoMedia; John Livey, CAO, Town of Markham; Craig Marwood, President, EcoMedia; Frank Scarpitti, (holding plaque) Mayor of Markham; Claudia Marsales, Manager of Waste Management, Markham; and Shayne Hartin, Waste Management Department, Markham.
"Markham has been working hard to change the way we think of waste collection and disposal, and to turn towards the Zero Waste model, which has significant environmental and social benefits," said Markham Mayor Frank Scarpitti. "Zero Waste may not be a literal target, but by aiming for zero, we are making much greater progress and gaining a clearer vision of how we can significantly reduce our future waste, and help Markham become a more sustainable community."
The Peter J. Marshall Award is an annual competitive process organized by AMO. Awards acknowledge municipalities who have demonstrated leadership and innovation in public-private partnerships. Submissions by Ontario municipalities are judged by a panel on their creativity and success in implementing new, innovative ways of serving the public.
"We are extremely proud of our business relationship with the Town of Markham. EcoMedia remains committed to growing our portable Special Events Recycling Unit segment of our business so that whenever there is an outdoor event, festival, or public gathering - whether it’s small or large - our portable units are there for people to use," said Erich Genseberger, CEO of EcoMedia. "Our units help keep the event clean, and our experience tells us that if well identified and proper recycling units are placed at an event, people will use them."
To view the release online, click: http://www.markham.ca/Markham/Departments/NewsCentre/News/090929_peterjmarshall.htm
September 25, 2009 — Georgian cleans up campuses with new EcoMedia recycling units
Submitted by mscanlan on Wednesday, 23 September 2009
PHOTO: Georgian recently purchased three portable recycling units from EcoMedia Direct. The units, which were unveiled at the grand opening of the Centre for Sustainable Technologies Sept. 17, will allow the College to capture waste and separate recyclables during special events on campus, such as the Auto Show. Pictured (l-r): Craig Marwood, President, EcoMedia Direct, Dianne Corrigan, Georgian’s environmental sustainability co-ordinator, Laura Formusa, President and CEO, Hydro One, and Georgian President and CEO Brian Tamblyn.
Georgian has signed an agreement with EcoMedia Direct to increase the number of recycling units across the College over the next five years.
This will help the College achieve higher waste diversion rates and better source separation of recyclable materials so that less waste ends up in landfill.
The first units were installed at the Barrie Campus last April. The Midland, Muskoka (Bracebridge), Orangeville, Orillia and Owen Sound campuses received units in August. The outdoor units provide the same three stream separation (waste/glass, plastic, and metal/mixed paper) as the indoor hallway units and are colour coded and labelled.
Annual waste audits will be conducted to determine the effectiveness of the numerous waste reduction and diversion measures that have been implemented over the past year by comparing future audit results to the 2008 baseline year. The next waste audit is scheduled for December.
The contract with EcoMedia Direct is expected to build on the positive results achieved during a pilot project conducted at the Barrie Campus last spring. EcoMedia Direct is one of the largest Canadian suppliers of outdoor recycling units. For more information, visit http://www.eco-media.ca
To view article online click: http://www.georgianc.on.ca/news/publications/news-releases/georgian-cleans-up-campuses-with-new-eco-media-recycling-units
August 31, 2009 — International Centre selects EcoMedia's Recycling Units to launch its Sustainability Program
"Mayor McCallion helps International Centre launch its 'Green Initiative' ... from left to right, Michael Prescott, CEO of the International Centre, and Erich Genseberger, CEO of EcoMedia are joined by Mayor Hazel McCallion, at right, during the International Centre's Sustainability Launch to employees and members of the media. The Mayor gave the program a 'thumbs Up' while using EcoMedia's SilverBox™ Public Space Recycling Unit."
Mississauga, Ontario - For decades, the International Centre has been at the 'Centre' of great events – it is home to some of the country's largest and most popular events - offering visitors superior service and inspired event solutions thanks to its highly experienced and knowledgeable staff. With the addition of a new Conference Centre and world-class kitchen facilities, the International Centre now boasts an upscale atmosphere, and an exceptional culinary experience.
"The only missing piece in our development plan was the launch of a sustainability program – in all areas of our business. Today, we are taking a very important step in this direction by launching a comprehensive Public Space Recycling program using EcoMedia's SilverBox™ Recycling Units," said Trevor Lui, Director of Operations, for the International Centre.
"We are extremely pleased to be partnered with the International Centre – they are an industry leader - and to have the opportunity to work with the people at this fabulous facility, and help them achieve their sustainability goals and objectives, takes us to the next level. We believe that by selecting EcoMedia's Recycling Units, the International Centre is able to visibly demonstrate that it is 'Going Green’ and at the same time is adopting a durable, ergonomically proven and environmentally-friendly recycling program which can cope with the high density of event goers and the equally high volume of recyclable materials they carry into, around and out of the site," said Erich Genseberger, CEO of EcoMedia Direct Inc.
To gain a more detailed insight on how the International Centre plans to become more sustainable in all areas of its business, EcoNews spoke with CEO, Michael Prescott:
Q: Why did you decide to go with EcoMedia to help the International Centre launch its sustainability Program?
A: We have been very impressed with EcoMedia's SIlverBox and their success with waste diversion. They are firmly committed to lowering contamination of recycled products, which in turn makes our job easier. Their units are modern, sleek and more importantly, recognizable.
Q: When it comes to sustainability, what are your plans for the future?
A: The International Centre is committed to achieving sustainability on three levels: with our employees, within our business practices and within the community. We have a very aggressive plan for each of these three areas and we hope to see some measurable results all around. The launch of EcoMedia's SilverBox is just one of the things we are doing to lessen our overall footprint and there are many more to come.
Q: What are your short-term sustainability goals? What about your long-term objectives?
A: We are in the audit stage of establishing our goals. We need to fully assess where we are and set a stake in the ground. Once we have done this we will be in a position to quantify our goals moving forward. Nonetheless we are committed to setting aggressive waste, water and energy reduction goals, as well as sourcing suppliers who share our vision for sustainability.
Q: Have you noticed any difference since EcoMedia’s SilverBox Recycling Units were installed last month?
A: We have definitely noticed less contamination with our recycling as well as less waste.
For more information, please visit: www.internationalcentre.com
July 20, 2009 — EcoMedia's signs new multi-year agreement with Markham Fairgrounds; one of Canada’s oldest country fairs is 'Going Green'
Thumbs Up for the new Agreement … from l to r: Mickey Erskine, Property Manager; Markham Fairgrounds; Karen Murphy, President, 2009 Markham Fair; Craig Marwood, President, EcoMedia; Lynda Goodwin, Administrative Assistant, Markham Fairgrounds; and Michelle Irwin, General Manager, Markham Fairgrounds, standing with one of EcoMedia's Public Space Recycling Units in front of the office of the Markham Fair.
Markham, Ontario -- There’s plenty of history noticeable as soon as you enter through the front gates at 10801 McCowan Road to the Markham Fairgrounds – home to one of Canada’s oldest Country Fairs - since 1844, yes since the year 1844!
This year, the Markham Fair takes place October 1st – 4th, and it has the distinction of being known as Canada's largest 4-day Agricultural Fair. With over 670 volunteers working on more than 70 committees, Markham Fair boasts the largest community-based volunteer organization in Canada.
Originally, agricultural societies would meet on a regular basis to discuss various concepts of agricultural improvement such as livestock development and increased grain yields. The Fall Fair would then be an opportunity for the farmers to compete by showing off the fruits of their labour. Due to increased technology and rapid communication, agricultural societies no longer find it necessary to provide this service. The Markham Fair continues to create the forum known as the Fall Fair.
Markham Fair takes place annually on the weekend before Thanksgiving, and hosts close to 75,000 attendees. Approximately 3,000 exhibitors will enter more than 12,000 items, which will be judged and put on display during the Fair. Promoting excellence through competition in this way is what makes fairs unique in comparison to other events. As well as the competitive displays, the Fair brings thousands of people together to enjoy various forms of entertainment such as horse pull, demolition derby, tractor pull, midway rides and displays of farm animals.
"Two years ago, EcoMedia was asked to conduct a pilot program, and deploy our SilverBox™ Public Space Recycling Units on the Markham Fairgrounds. Following a thorough review of our program, the Organizing Committee gave us the go ahead to keep our Units there on a permanent basis. We are thrilled to be a part of the Markham Fairgrounds operation, and helping them to move forward with their sustainability efforts," said Erich Genseberger, CEO of EcoMedia.
To understand how the Organizing Committee sees the Markham Fairgrounds becoming more eco-friendly in the future, EcoNews spoke with Karen Murphy, President of the 2009 Markham Fair ...
Q: "Why did you choose EcoMedia as your partner?"
A: EcoMedia came highly recommended. We liked the look of the recycling bins as well. The patience and understanding on the part of EcoMedia as we worked through our program to reduce waste at the Fair and during the year has been wonderful.
Q: "When it comes to eco-friendly programs, what are Markham Fairground's plans for the future?"
A: We are aiming to be a zero waste facility through better waste management, in keeping with the Town of Markham’s initiative. We want the Fair to be more eco-friendly, while keeping the grounds cleaner. Using EcoMedia bins is the first step.
Q: "What are your overall objectives for the Markham Fair in the short term? The long-term?"
A: Our short term plan is to keep the grounds cleaner by having the more visible EcoMedia bins, and to benefit financially from the advertising on the bins. In the near future, we hope to be a zero waste facility, one of the first Fairgrounds to do so. Long term, we hope to continue to be a leader in care of the environment with all our endevours.
EcoNews also spoke with Michelle Irwin, General Manager of the Markham Fair ...
Q: "Have you noticed any improvement since EcoMedia's SilverBox™ Recycling Units were placed on the Markham Fairgrounds?"
A: Since the EcoMedia bins have been in place, the grounds are cleaner. Our spring cleanup was easier, and after an event on the grounds there is noticeably less garbage.
For more information on the Markham Fairgrounds, please visit: www.markhamfair.ca
May 22, 2009 — Georgian College cleans up
Earth Day used to unveil new recycling containers
Craig Marwood, President of EcoMedia Direct, and Dianne Corrigan, Environmental Sustainability Coordinator at Georgian College, stand near one of the 14 aluminum recycling stations installed by EcoMedia as part of a Public Space Recycling Program at the Barrie campus. The containers were unveiled during the college's Earth Day cleanup. j.t. mcveigh photo.
Posted By Maxx Lennox
April 23, 2009
Georgian College students turned out in force on Earth Day to clean up their campus.
"We've got the largest turnout we've had since I can remember," said Dianne Corrigan, Georgian's environmental sustainability co-ordinator, Wednesday. "We have close to a hundred people out today cleaning the grounds and learning about recycling and we've officially launched our outdoor recycling containers."
The 14 new containers were provided by EcoMedia Direct Inc., a company that promotes public space recycling, marking the beginning of a partnership between the EcoMedia and Georgian.
"Right now it's a six-month pilot study," Corrigan said. "We want to make sure how effective the units are at capturing outdoor waste."
Students participating in the clean-up were enthusiastic about the way Earth Day was being celebrated.
"It's needed very much," said environmental technology student Dan Trickett. "The campus throughout the year seems to be fairly trashy on a regular basis, probably out of laziness and because there's not enough bins and sorting stations. It's nice having these bins around and having so many people turn out."
Kim Anderson, a student in the environmental techniques program, agreed.
"I see everybody out," she said. "It's more of an awareness thing, not just cleaning up. It gets the environmental word out there."
EcoMedia president Craig Marwood was on campus for the unveiling of the containers and the clean-up.
"It helps raise awareness that we should be thinking twice before dropping something like a plastic bottle, aluminum can or anything like that, that could be recycled," he said. "That's what our units are designed to do: make it simple for people to take action."
Corrigan says sustainability should be a continuous effort.
"Every day should be Earth Day," she said. "We should all be thinking about everything we do that has an impact on the environment, whether it be energy consumption, waste production, water use or fuel consumption. Every person has an impact on the environment so we should really be thinking about it on a daily basis."
"This is a great event because it puts the students themselves in action mode, which is something you want to see happen," Marwood said.
Georgian College recently launched its environmental sustainability program to further the college's commitment to environmental issues. It focuses on waste diversion, sustainability reviews and environmental literacy.
"We make sure that every student that graduates from Georgian has the skills and knowledge to make really good decisions with respect to the environment in their personal and professional lives," Corrigan said. "We also review all of our purchasing and procurement policies to make sure that the products that we bring on campus are environmentally sensitive."
Maxx Lennox is an intern from Loyalist College.
To view the story online, please click on this link
Georgian College President and CEO supports SilverBox™ Recycling Program ... Brian Tamblyn, President and CEO of Georgian College says the college's new partnership with EcoMedia meets with his enthusiastic support. In the photo, Mr. Tamblyn, at right, joins Craig Marwood, President of EcoMedia, during the kickoff event on Earth Day. Photo courtesy of Doug Crawford, Georgian College.
Earth Day was also special in Cramahe Township …
EcoMedia's new Public Space Recycling Program launched in Northumberland County ... from left to right, Mayor Marc Coombs, Mayor of Cramahe Township; Jim Williams, Deputy Mayor of Cramahe Township; Adam McCue, Manager of Waste Technical Support & Communications for Northumberland County; Erich Genseberger, CEO of EcoMedia; Dave Taylor, Account Manager, EcoMedia; and Dan O'Brien, Director of Community Services for Cramahe Township, officially recognize the first SilverBox™ Public Space Recycling Unit located in front Cramahe's Municipal Building in the Town of Colborne.
April 22, 2009 — EcoMedia signs agreement with the 2009 World Police & Fire Games in Burnaby, B.C.
BURNABY, BC, April 22 /CNW/ - Organizers for the 2009 World Police and Fire Games presented by TELUS today announced that EcoMedia Direct Inc., the Environmentally-Friendly Media Company, will be the Official Supplier of branded, portable Recycling Units to the Games. EcoMedia will be deploying up to 100 new portable Special Events Recycling™ Units - the first initiative of this size and scope at a major global sporting event.
"We are committed to making our event as 'carbon neutral' as possible," said Stuart Ballantyne, CEO of the 2009 World Police & Fire Games. "Today's announcement with EcoMedia ensures we will have these proven, award-winning recycling units at some of the more than 40 venues to service the needs of the more than 10,000 athletes competing in 66 sporting events across the Lower Mainland and Sea to Sky regions of British Columbia."
Erich Genseberger, CEO, of EcoMedia Direct Inc., said, "We are absolutely delighted to be involved with the third largest Sporting Event in the World which will showcase British Columbia on the international stage, as it hosts police, fire and security professionals from around the world in the spirit of friendly competition. It's a great opportunity for our patent pending, Canadian-made, Special Events Recycling Units to be utilized and showcased on the international stage set against one of Canada's most breathtaking natural settings."
"Sponsorship and branding opportunities are now available for WP&FG Official Sponsors, international corporations, national companies, local firms, as well as all Police and Fire Departments throughout the world which are competing in our Games. If there are no sponsorship conflicts, there are now opportunities to brand messages on these environmentally-friendly Recycling Units, which will be deployed starting Wednesday July 29th at the pre-event Congress & Trade Show, and throughout the 10-day sporting event," said Michael Soy, Vice President, Revenue, Marketing & Communications, 2009 World Police & Fire Games.
"We want to thank the municipalities in the Greater Vancouver Regional District in advance for their cooperation in making this dream a reality. To date, the response has been overwhelming. We have achieved record levels of participation in all categories. We expect to have more than 2,500 volunteers on hand at events from July 31st right through till August 9th. Our mandate is to make this event the most successful - and the greenest - in history," Mr. Ballantyne said.
EcoMedia owns and operates the World's Largest Public Space Recycling™/Advertising Program. EcoMedia has, strategically deployed, over 3,600 Recycling Units with over 7,000 faces for advertising available across Toronto, Markham, and the Toronto District School Board. EcoMedia offers a variety of fixed and portable recycling product solutions to municipal and private partners. The Company has won national and provincial awards for its pioneering work in the field of out-of-home recycling. EcoMedia is currently expanding its Recycling/Advertising Unit programs nationally across Canada and internationally into the U.S.A.
For more information on the 2009 World Police & Fire Games, please visit: www.2009wpfg.ca
April 15, 2009 — EcoMedia receives Appreciation Letter from The Township of Cramahe
"Bring it On … that's what one of the local business owners said after hearing about the Township of Cramahe and EcoMedia recently signing a multi-year agreement where Cramahe becomes the first Township in Ontario's Northumberland County to introduce an environmentally-friendly Public Space Recycling™ Program. In the photo, at left, Dan O'Brien, Director of Community Services for the Town of Cramahe shakes hands with Erich Genseberger, CEO, of EcoMedia, in Cramahe's Council Chambers. The Official Ceremony will take place on Earth Day - April 22nd at 3:00 p.m. in Colborne, Ontario."
Erich Genseberger
CEO
EcoMedia Direct Inc.
1-24 The East Mall
Toronto, ON
M8W 4W5
Erich,
On behalf of the people in Cramahe Township, I would like to thank you, the EcoMedia Team, and your eco-friendly SilverBox™ Recycling Units, as we take bold new steps to be the first Township in our region to introduce a new Public Space Recycling™ Program, and thereby drastically improving the environment where we live, work and play.
We are busy making preparations for the Celebration of our Township's new partnership with EcoMedia to take place on Earth Day, April 22nd, 2009, and I am inviting everyone to come out to Cramahe Township Town Hall in Colborne, Ontario, and join us for this wonderful day as we celebrate our Township, Province, Country and the Earth on which we live. The celebration is scheduled to begin at 3:00 p.m., so plan to get there early because we are expecting a healthy turnout, and with the festivities we have in store, the roads surrounding the Town Hall will be closed to local traffic.
Mark your calendars, and please join us as we our focus our sights on increased sustainability, and collectively take steps, as a community, to divert our waste from landfill.
By having EcoMedia's SilverBox Public Space Recycling Units, placed at popular locations for people to interact with them in Colborne and Castleton, we will immediately notice a marked improvement in the cleanliness and surroundings of our public space, and I urge everyone to recycle - it's fun, easy to do, and it's good for the Environment!
We hope to see you there - it will be fun, no matter what Mother Nature has in store for us on Earth Day - the celebrations will go on - rain or shine - so will our forward thinking community.
Erich, once again thank you and we look forward to seeing you on April 22, 2009, as we celebrate the launch of our new Public Space Recycling Program in Cramahe Township.
Sincerely,
Dan O'Brien
Director of Community Services
The Corporation of The Township of Cramahe
To read the appreciation letter from The Township of Cramahe, click here
For more information on the Township of Cramahe, please visit: www.visitcramahe.ca
March 10, 2009 — EcoMedia's new 'Just Listed' Program gives Home Hunters the Big Picture...
These days, there is a marked increase in the number of readers who are turning to online publications for their daily dose of news, business, sports, entertainment and real estate, and it's widely reported that the circulation of the traditional print medium (newspapers and magazines) is decreasing. The question that real estate brokers and sales representatives have raised is how do they reach potential home buyers when one of the oldest traditional means of advertising is attracting less and less attention.
The Solution: EcoMedia's new 'Just Listed' Program.
"Our Real Estate sales customers began asking us for new ideas, and solutions, to help them in a challenging market, so that they would be able to differentiate themselves from their competitors, and also be able to promote their clients' properties in a unique way using high-impact, colour images, instead of the tiny, black and white photos you see in print," said Erich Genseberger, CEO, EcoMedia Direct Inc. "They wanted to immediately connect with home hunters in their local communities, and capture the attention of buyers interested in the area."
In photo at left, Mohammed Rahman, Sales Representative for RE/MAX Realtron Realty Inc., is joined by Benny Yick, Account Manager, for EcoMedia, in front of one of Mr. Rahman’s new 'Just Listed' Program SilverBox™ Recycling Units. Mr. Rahman says, "The recycling units serve the local community, and keep the neighbourhood clean. I believe more and more people – sellers and buyers - will be demanding that their real estate agent gets involved with such a dynamic program."
"After extensive research, and listening to input from many of our real estate clients, EcoMedia developed an innovative solution for them, using our environmentally-friendly, interactive media products on the streets of Toronto and Markham. It's called the 'Just Listed' Program, and it was just introduced into the market using our SilverBox™ Public Space Recycling Units. To our knowledge, this is the first program of its kind anywhere in the world where SilverBox™ Public Space Recycling units situated in a community are being used to market homes in the area and this in turn, helps fund the out-of-home recycling effort. Naturally, our SilverBox units are where they want to be - in highly visible, high traffic areas in the communities they serve," said Genseberger.
"I really like the new 'Just Listed' concept. It gives me an edge in the market," said Mohammed Rahman, Sales Representative for RE/MAX Realtron Realty Inc., and one of EcoMedia's many real estate clients based in Markham, Ontario who has been in the real estate business for more than 20 years. "This program provides great exposure for property sellers - not just a few lines of printed ad space. For buyers, the property is featured on the street 24/7. The real plus is that it helps the environment. The recycling units serve the local community, and keep the neighbourhood clean. I believe more and more people - sellers and buyers - will be demanding that their real estate agent gets involved with such a dynamic program," said Rahman.
Patrick Rocca, Broker for Bosley Real Estate Ltd. Brokerage, at right, is joined by Benny Yick, Account Manager, with EcoMedia, in front of one of Mr. Rocca’s new Just Listed Program SilverBox™ Recycling Units in Toronto. When asked about the program, Mr. Rocca says, "It provides great visibility, and exposure, to local traffic for my listings." EcoMedia's Just Listed Program is "Absolutely unique for sellers - and buyers - for listing awareness."
Patrick Rocca, a Broker for Bosley Real Estate Ltd. Brokerage, who specializes in the Leaside and Davisville areas in Toronto, and has been in the real estate business for over 18 years, had this to say...
EcoNews: What do you like about EcoMedia's new 'Just Listed' program?
Mr. Rocca: It provides great visibility, and exposure, to local traffic for my listings.
EcoNews: Do you think this program is a unique opportunity for potential buyers looking for a new home, in a local neighbourhood?
Mr. Rocca: Absolutely unique for sellers - and buyers - for listing awareness.
EcoNews: Do you like the fact this program is promoted on environmentally-friendly, out-of-home recycling units on the streets of Toronto?
Mr. Rocca: I am very impressed with this program, and pleased with the environmentally-friendly angle it offers.
George Kozaris, Broker for RE/MAX Vision Realty Inc., Brokerage, gives the 'Thumbs Up' to EcoMedia's new Just Listed Program while standing beside his SilverBox™ Recycling Unit. Mr. Kozaris says, “I think it’s great! It gives my listings maximum market exposure, and people will know I have that home for sale, it’s good for the seller, and good for the agent. Yes, it’s all about the Environment, and I am glad to support that.”
George Kozaris, an experienced Broker with RE/MAX Vision Realty Inc., who specializes in the home and condominium markets in Toronto, North York and Scarborough, has tried a variety of different marketing products, programs and services, and had this to say...
EcoNews: What do you like about EcoMedia's new 'Just Listed' program?
Mr. Kozaris: I think it's great! It gives my listings maximum market exposure, and people will know I have that home for sale, it's good for the seller, and good for the agent.
EcoNews: Do you think this program is a unique opportunity for potential buyers looking for a new home, in a local neighbourhood?
Mr. Kozaris: Yes, not always is a buyer, or buyer/agent, looking at MLS daily - this service tells all that a home is for sale. Some buyers don't have agents, and those buyers may not even look at MLS, now they see your home on a recycling box, and they know it's for sale.
EcoNews: What about this program promoting the property for sale, as well as the Real Estate Broker/Sales Representative?
Mr. Kozaris: Again, it gives me - the agent - market exposure, and complements my marketing plan.
EcoNews: Do you like the fact this program is promoted on environmentally-friendly, out-of-home recycling units on the streets of Toronto?
Mr. Kozaris: Yes, it's all about the Environment, and I am glad to support that.
To further illustrate how the program works, EcoNews asked Erich Genseberger to provide more details...
EcoNews: How does the 'Just Listed' Program work?
Erich: First, our Account Managers review the 'Just Listed' program with our clients and after they sign on we create a basic "Just Listed" design template. They can feature colour pictures of the properties they are selling and include the key details of their listings such as property features and the selling price. After our real estate clients have created a basic design template and once they have listed a property, their new "JUST LISTED" posters can be rapidly created, printed and posted at a very nominal cost to them and to their clients!
EcoNews: Then what happens?
Erich: When the property is sold, EcoMedia immediately places a 'Sold Sign' on the "Just Listed" poster(s) on the recycling unit. This does two things that are very positive for our clients - it informs people in the neighbourhood that the Real Estate Broker/Sales Representative has successfully sold the property. Secondly, it prompts other home owners who want to sell their homes in the neighbourhood to call the Broker/Sales Representative to list their homes with them.
EcoNews: What happens after the 'Sold Sign' is placed on the posters on the recycling unit?
Erich: It's up to our clients, but once the property is off the market, and the 'Sold Sign' has been on the posters for a short period of time, the Broker/Sales Representative has the option to refresh the 'Just Listed' campaign by advertising a new property - this means replacing the posters, and beginning the process all over again - it's that simple. We are excited about this new approach to promote what is happening in local real estate markets and, at the same time, our clients are viewed in a positive light for their support for Public Space Recycling.
EcoNews: Is the new 'Just Listed' Program only available in the City of Toronto?
Erich: In addition to launching the 'Just Listed' Program in Toronto which runs through until the end of 2009, we are rolling it out in the Town of Markham. In the near future, we expect to launch it into new emerging markets. We are planning to expand via public and private property contracts throughout Ontario and nationally across Canada. Details on these developments will be publicly announced once these new, long-term agreements are finalized.
March 10, 2009 — EcoMedia receives Appreciation Letter from ABC CANADA Literacy Foundation
EcoMedia recently supported ABC CANADA Literacy Foundation's annual Family Literacy Day, which was a huge success. According to Michael Coteau, Marketing Manager for ABC CANADA, "Each year, hundreds of thousands of Canadians from coast-to-coast participate in this special initiative to celebrate families reading and learning together. ABC CANADA appreciates the support of EcoMedia in helping raise awareness for the initiative and bring forward the literacy message."
To read the appreciation letter from this fine organization, click here
For more information on ABC CANADA and Family Literacy Day, please visit: www.abc-canada.org.
January 20, 2009 — Sheraton Centre Toronto Hotel’s Green Team continues to make excellent strides ...
Pictured here is one of Sheraton Centre Toronto Hotel's newly wrapped SilverBox™ Public Space Recycling Units located outside Union Station in Toronto. Home to the GO Transit concourse, with links to the TTC’s city subway and bus network, and to VIA Rail’s intercity trains, Union Station has become the busiest travel centre in Canada.
It started with a vision in 2008, to form an environmentally-driven Green Team comprised of hotel employees.
Now, in 2009, team members at the four diamond, Sheraton Centre Toronto Hotel, located at 123 Queen Street West, in the financial and entertainment districts, have added new elements to their 'green' campaign by installing eco-friendly and innovative advertising recycling units – both on and off the streets in Toronto – using EcoMedia’s new Special Events Recycling™ Units and SilverBox™ Public Space Recycling Units, promoting their green program.
In order to gain a further insight into this leading-edge strategy in the hospitality industry, EcoNews went to Stanton Singh, Marketing Manager, Sheraton Centre Toronto Hotel, and a Green Committee team member, to further explain ...
Here is another one of the Sheraton Centre Toronto Hotel's newly wrapped SilverBox™ Public Space Recycling Units, located outside the hotel at 123 Queen Street West in Toronto’s downtown core, carrying on the same theme chosen for its Special Events Recycling™ Units, launched at last year's CNE.
Q) Who makes up the Sheraton Centre Toronto Hotel’s Green Team? How often does your team meet?
A) A team of Executive Committee members and influential operations team representatives in all departments meet once every two weeks to discuss where we are with our green initiatives and where we need to go in the future.
Q) Beyond your Green Team’s recycling program, what are your objectives as you move forward?
A) Our continuing plan is to create an all encompassing view on sustainable operations. Our mandate is to constantly question and critique our current practices and implement sustainable solutions.
Q) Are there any lessons learned since your team was created?
A) Yes. The biggest lesson is that the small things count. Always take stock of what you are doing because the opportunities for improvement are limitless and ongoing.
Q) Are other Sheraton Hotels and/or Starwood Hotels & Resorts forming Green Teams? Is there a plan to share the information between the properties?
A) Starwood Hotels & Resorts has created a committee for sustainable tourism and set out guidelines and practices for all properties to adopt. The focus is growing exponentially.
Q) What has been the reaction of your Green Team’s recycling program – both on the street, at special events, and at your hotel?
A) It has been extremely well received by all internal guests (our associates) as well as external guests. Everyone is focused on improving where they work and stay. We are all looking forward to a cleaner, more sustainable future.
Pictured here is the Sheraton Centre Toronto Hotel sponsored Special Events Recycling™ Unit. Hundreds of thousands of visitors attending the CNE saw, and interacted with, the Sheraton Centre Toronto Hotel branded recycling units located throughout the site, and feedback on the new portable award-winning recycling units has been overwhelmingly positive.
*** Special Note: The Hotel Association of Canada (HAC) has recognized the Sheraton Centre Toronto Hotel for participation in the HAC’s GREEN KEY Eco-Rating Program, by rewarding the hotel’s accomplishments in environmental management and corporate social responsibility.
The Sheraton Centre Toronto Hotel achieved the following rating:4 GREEN KEYS
Congratulations to The Sheraton Centre Toronto Hotel on receiving a ‘GREEN KEY’ Plaque from HAC as part of its impressive 4 GREEN KEY rating!
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Our Company
EcoMedia is an environmentally-focussed company specializing in Public Space Recycling and Outdoor Advertising Programs. We have agreements with the City of Toronto, Markham and the Toronto District School Board. At present, we operate more than 3,600 of our patented, SilverBox(R) recycling units.
Our Services
EcoMedia provides its patented SilverBox Public Space Recycling Units to cities and private enterprises at no cost. In return, EcoMedia secures the exclusive rights to place advertising on its SilverBox units. EcoMedia is responsible for maintaining the mechanical and cosmetic appearance of its SilverBox units. Typically, the municipalities and private properties we deal with will pick up their own recycling and waste. In some instances, we also offer the collection of recyclables and waste. In addition, we are in the process of launching an environmentally-friendly mobile advertising fleet. EcoMedia will replace environmentally-unfriendly delivery vehicles in the urban core with more fuel-efficient Smart Cars in order to reduce vehicle emissions into our environment, and provide our customers with new advertising opportunities.
Our Mission
EcoMedia is committed to conserving and protecting the environment by providing SilverBox Public Space Recycling Units to various cities around the world. It is our mandate to divert one ton of recyclables per SilverBox unit on an annual basis from landfill sites. We are determined to develop and deploy new products and programs to help preserve our planet.
Our Executive Team
Erich Genseberger
CEO
Craig Marwood
President
Alf Brandl
CFO
